EMILY HAYS DESIGN

Georgia Conservancy Branding

Visual Identity Guidelines communicate branding standards and ensure consistency throughout brand representation.

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I made these mock visual identity guidelines for the Georgia Conservancy and it includes: branding strategy and positioning for the Georgia Conservancy, market research, a new brandmark, color palette, typography, and mockups. 

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I selected the Georgia Conservancy for this project because of my involvement with Generation Green, the Conservancy's young professionals board. My goal was to make the Georgia Conservancy visual identity more approachable, friendly, and engaging. I found this to be a terrific challenge and I hope you enjoy the final product as much as I do!